In my last blog, I shared some examples of new businesses that DID NOT present professionally. The question I failed to answer is, “What makes a professional presentation?”

To begin, I will go back to my shoe visual. First up, most of us would not appear in public wearing one high heel and one hiking boot. It wouldn’t make sense and we would walk funny! Translate this to our professional presentation—it needs to match. While both high heels and hiking boots are wonderful, they are not wonderful together. Our professional presentation should match across our brand—logo, business card, website, print, events and advertising all need to be consistent and look like they belong to the same business.

Second up, most of us would not wear high heels to go bowling. The manager of the bowling alley wouldn’t let us and we’d probably fall down on the slide step when we released our bowling ball. Translate this to our professional presentation—it needs to be relevant. Our professional presentation needs to appeal to our ideal clients so that it can draw them to our product or service.

Third up, most of us would not wear shoes that fit poorly. We want to move around our world with comfort and ease, a smile rather than a grimace on our face. Poor fit—discomfort and pain. Good fit—gliding and smiling. Translate this to our professional presentation—it needs to fit us. Our professional presentation needs to reveal aspects of who we are so that our ideal clients get to know us with every encounter, in person and on-line, in a positive way.

Consistent, relevant and a good fit—THESE are hallmarks of a professional presentation for your new business.