An Essential Element For A Consistent And Professional Presentation Of Your Business
Did you work with a design professional to create a logo and build a brand for your business? If you did, the design professional should have provided you with a Style Guide or Style Sheet. This document may also referred to as a Graphic Standards Guide. Regardless of what you call it, the purpose is twofold.
First, it ensures that your business presentation is consistent everywhere. It shouldn’t make a difference if someone connects with your business on-line via your website or Facebook page, or in person when you hand them your business card. The presentation should look the same. Consistency is not boring, it builds credibility!
Second, it saves you time. There is no need to start from scratch each time you undertake a new promotional or marketing activity. Rather than searching for typefaces, colors, and imagery, simply go to your style guide and use the information it provides.
Your Style Guide should include the following information:
- PMS color(s) if used. These are also known as spot colors.
- CMYK build (stands for C=Cyan, M=Magenta, Y=Yellow, K=Black, also know as 4-color process)
- RGB build (stands for R=Red, G=Green, B=Blue)
- Hexcode (6 digit code that is the equivalent of the RGB build)
- Breakout of color for imagery used in the logo or other design elements
- Typeface and/or Font names
In addition, your design professional should have provided you with files prepared for both print and on-line use.
Click here to download a PDF that has detailed information on each of the bullets above and a rundown of the files you should have received from your design professional. Also included is a suggestion for how to request a Style Guide from your graphic design professional, if one was not provided to you. Check out the Portfolio page to review examples of how a Style Guide builds your business brand.
Remember, your Style Guide is the heart of your unique business brand and the key to building it!