Are you looking for an easy place to get started with SEO? Search no more, Image Names and Alt Tags are it.

Both image names and alt tags are underused SEO tools.  They provide web accessibility to the visually impaired and they also improve search engine rankings for your website. This is because alt tags provide better image/context/descriptions to search engine crawlers and helps them to index the image properly. The good news is that the effort you put forth for the original intent: web accessibility for the visually impaired, is also good SEO practice helping search engines.

To explore this area, I’ll use the image for the post.

  • If I don’t change the name of the image file before I upload it (which is what most of us do, most of the time) and assign an alt tag, it will be “seen” as the number assigned it by the image source. Definitely not helpful to the visually impaired or the search engine crawlers.
  • Using the word “dog” for the image name and alt tag is accurate, but it doesn’t provide any context. It could any dog, anywhere, doing anything.
  • “Dog in car” is better, because a little more description and intrigue were added, but it still doesn’t include any real context.

I chose “dog wearing goggles in a car ready to take the SEO on ramp”

I chose this image name/alt tag because:

  • it is an accurate visual description
  • the length is acceptable for an image name and alt tag
  • SEO, the search term I want this post to rank for is included
  • it demonstrates how SEO can be fun!

Assigning Image Names and Alt tags can be a thoughtful and creative task, not a boring one to simply get through!

Check out these links to learn more about Image Names and Alt tags:

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