Did you know that good Page Titles, Title Tags and Meta Descriptions are SEO components that advertise your business online? And did you know that your website has them all—even if you don’t give them a single thought or put any effort into them?

The passive approach—using generic page names and title tags, and letting the search engines write meta descriptions.

The low-effort, high-impact approach that will improve click through rates to your website—creative page names, optimal title tags, and meta descriptions written with your customers and clients in mind.

Page Names

We’ll start at the beginning with page names.

  • Instead of having an “About” page, consider “About _____” (fill in the blank with your name or your business name). Or “Meet the Experts.” Or “Our Team.”
  • Rather than a “Services” page, try something more descriptive like “Direct Sales Tips,” or “Work With Me.” Consider using the Google Keyword Planner to find the best keywords for your business. (Search on: “Google Keyword Planner.”)
  • Rather than a “Contact” page, consider “Say Hello,” “Drop Us a Line,” or “Get in Touch.”

You get the idea! Click here to read the Elegant Marketplace list with over 40 page title suggestions: https://elegantmarketplace.com/40-alternative-page-title-ideas/

Title Tags

Your post titles can express great creativity. Did you know that a good title can be the make or break factor in determining whether or not someone clicks on your link? While we generally refrain from having page titles that are too long so our website menus don’t becoming unwieldy, our Blog posts don’t present that concern. To make the most of your title tags:

  • Think like a search visitor—make sure you are writing for your clients and customers
  • Keep titles to roughly 50-60 characters in length to ensure the entire title will display
  • Make them unique—avoid generic titles and SEO keyword stuffing
  • Use optimal formatting: Primary Keyword – Secondary Keyword/Brand Name.

Click here to read if you want to explore more: https://moz.com/learn/seo/title-tag

Meta Descriptions

Meta Descriptions are advertising!

Remember to write them like advertising copy. Yoast provides an example to follow. When I searched on their name, this is the result that Google returned:

Yoast SEO – WordPress plugin | WordPress.org
Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search …

Their meta description “advertising” worked! I clicked on the link to learn more about Yoast, became a customer and utilize their plugin on all my client’s websites.

Remember:

  • Optimal length for a meta description is 50-160 characters
  • Use keywords that are active in a natural way, don’t be spammy. Meta descriptions do not influence search engine ranking, but they do influence click through rates!
  • Match the description to the search terms as closely as possible
  • Use invitations like “Learn More,” “Get It Now,” or “Try for Free”

The investment of time to use these high-impact tools is well worth it!

Click here to read my blog post on another low-effort, high-impage SEO task you can do easily: Image Names, Alt Tags and Taking the SEO On-Ramp

Click here to read a blog post from Yoast on meta descriptions: https://yoast.com/academy/all-around-seo-training/meta-description-length/