How do you plan to build your brand and grow your business? The answer is at your fingertips!

If your plan includes positioning yourself as an expert in your field—use your blog. If it includes improving your search engine ranking—use your blog. If it includes increasing traffic to your website—use your blog. If it includes engaging your readers with free gifts or special member-only offers—you get the idea—use your blog!

Your blog offers you a platform and opportunity to do all of the above because it is a your narrative, your “brand.”

The wisdom you share positions you as an expert in your field while it improves your search engine ranking because you are adding content. Compelling content drives traffic to your website to learn more. And free gifts and special offers  provide that something extra to increase reader engagement.

Following are 4 best practices to keep in mind as you write to engage with your prospects and clients through your blog:

1. Write clearly.

Put your most important information in the first paragraph so your readers grasp quickly what you’re writing about. Focus on conveying a solution to a problem.

2. Be concise.

Keep your paragraphs and sentences short. Sentences should be 20 words or less whenever possible. Paragraphs should be no more than 7 or 8 sentences.

3. Limit difficulty.

Reading on a screen is harder than reading a book. Aim for words that are no more than 4 syllables. This won’t always be possible, but if you find yourself using longer words a lot, ask yourself if there is an other option that is shorter.

4. Use transitions.

Transition words, like “because,” “therefore,” and “besides that” give direction to your reader. They signal that something is coming up. They cement the relationship between sentences and help your reader understand your content better.

Want to know more?  The following links take you to more in depth information and guidelines for blogging.

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