If you launched your new business website by “DIY-ing” it to save money, you likely focused on:
- telling your story
- selling your products
- promoting your services
If you stopped here, you created a dead end website—a closed loop—rather than a website that drives traffic back to itself.
Does the thought of having links on your site that lead visitors away leave you feeling aghast, asking, “Why on earth would I do that?”
If you answered, “yes,” you are not alone, but there are good reasons to use links.
- promote your business
- build your credibility
- improve your ranking in search results
- add value for your visitors
EXTERNAL LINKS lead visitors away from your site, therefore, remember to set them up to open in a new browser window so your website is ALWAYS visible.
- Your social media channels. Use posts to drive visitors back to your website.
- Complementary businesses. Remember to ask them to link back to you. An example? DoubleVisionArt-Design.com provides links to the galleries that display Tom’s paintings (scroll to the bottom of the page to find these links) and the gallery sites link back to us.
- Sources that corroborate your value proposition. Use them to build your credibility. Your value statements have more power when you back them up! An example? I tell clients that “business cards are an effective tool for building your new business.” I back that statement up by providing a link to my source: https://www.thebalancesmb.com/why-use-business-cards-2947920.
A note about internal links: they are important, too! These should open in the same browser window as your home page.
- Link to pages on your site via the menu or buttons.
- Use your blog to increase the number of internal links on your website by connecting pages and blogs that complement each other.
- Make sure to include a link to another page on your site at the bottom of every page.
The bottom line—strategic external and internal links promote your business, build your credibility and add value for your visitors. Remember, your website is for them! Give them a reason to return again and again to see what’s new. A bonus: you’ll improve your website’s search ranking. https://www.webfx.com/internet-marketing/do-outbound-links-affect-seo.html