Sweet Music: Client Testimonials
Are client testimonials music to your ears? Your clients telling others what working with you is like? Celebrating your happy clients by letting them blow your horn is good business strategy. But did you know that testimonials have a second use, that is, to mine them? Even if you have a page devoted to testimonials (or reviews) on your website, have you strategically placed them throughout, pairing them with your offerings? PAIRING OFFERINGS WITH TESTIMONIALS How often in the busyness of being an entrepreneur do you ask for a testimonial, give it a quick read, post it and move on? Over time your testimonials accumulate but they are not top of mind. After all, it was gratifying to read it and know you have a happy client, but now months have gone by and new projects and clients are the priority. Take a pause and read them again. Carefully. [...]