Building a Business

How to Avoid Being a Dead End Website

If you launched your new business website  by “DIY-ing” it to save money, you likely focused on: telling your story selling your products promoting your services If you stopped here, you created a dead end website—a closed loop—rather than a website that drives traffic back to itself. Does the thought of having links on your site that lead visitors away leave you feeling aghast, asking, “Why on earth would I do that?” If you answered, “yes,” you are not alone, but there are good reasons to use links. LINKS... promote your business build your credibility improve your ranking in search results add value for your visitors EXTERNAL LINKS lead visitors away from your site, therefore, remember to set them up to open in a new browser window so your website is ALWAYS visible. Link to: Your social media channels. Use posts to drive visitors back to your website. Complementary [...]

Blog Your Way to Brand Recognition and Business Growth

How do you plan to build your brand and grow your business? The answer is at your fingertips! If your plan includes positioning yourself as an expert in your field—use your blog. If it includes improving your search engine ranking—use your blog. If it includes increasing traffic to your website—use your blog. If it includes engaging your readers with free gifts or special member-only offers—you get the idea—use your blog! Your blog offers you a platform and opportunity to do all of the above because it is a your narrative, your “brand.” The wisdom you share positions you as an expert in your field while it improves your search engine ranking because you are adding content. Compelling content drives traffic to your website to learn more. And free gifts and special offers  provide that something extra to increase reader engagement. Following are 4 best practices to keep in mind [...]

Networking Tips: Does Your Visual Presentation Match What You Say?

You’re at a networking event and you’ve been asked about your business. You share what you do and who you do it for. Your words are impressive! You’ve created intrigue and a desire to know more, so you are asked for your business card. When you hand it to them, one of three things will happen. #1: It matches the eloquence of what you just said about your business. The feeling of connection grows and they move farther down the road to either becoming a client or a referral partner. This is the good beginning you are after. #2: The business card you hand them provides the necessary contact information, but it could belong to anyone and any business. It’s functional, but nothing more. It doesn’t do anything to move things forward. #3: The business card you hand them erodes the feeling of connection to you and your business. [...]

Networking Tips for 2020

Welcome to 2020! Now that the new year has officially started, it’s time to execute the plans you’ve made to promote your business. Networking is key for new businesses. I’ve written other blogs on networking (links are below) and as I’ve learned more, I’ve found 3 top tips that have worked for me. #1: Focus on Building Relationships Some people love networking, some people would prefer to have a root canal. For these people, networking is much easier and more enjoyable when you focus on building relationships. Why? Because it takes the pressure off. You can approach anyone with a smile. You can rely on an ice breaker statement because you are focusing on the person, not on honing in on a potential client. (A link that lists some of my favorite ice breakers is shared below.) You can delight in the reality that even if the person you [...]

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