Networking

Networking Tips: Does Your Visual Presentation Match What You Say?

You’re at a networking event and you’ve been asked about your business. You share what you do and who you do it for. Your words are impressive! You’ve created intrigue and a desire to know more, so you are asked for your business card. When you hand it to them, one of three things will happen. #1: It matches the eloquence of what you just said about your business. The feeling of connection grows and they move farther down the road to either becoming a client or a referral partner. This is the good beginning you are after. #2: The business card you hand them provides the necessary contact information, but it could belong to anyone and any business. It’s functional, but nothing more. It doesn’t do anything to move things forward. #3: The business card you hand them erodes the feeling of connection to you and your business. [...]

Networking Tips for 2020

Welcome to 2020! Now that the new year has officially started, it’s time to execute the plans you’ve made to promote your business. Networking is key for new businesses. I’ve written other blogs on networking (links are below) and as I’ve learned more, I’ve found 3 top tips that have worked for me. #1: Focus on Building Relationships Some people love networking, some people would prefer to have a root canal. For these people, networking is much easier and more enjoyable when you focus on building relationships. Why? Because it takes the pressure off. You can approach anyone with a smile. You can rely on an ice breaker statement because you are focusing on the person, not on honing in on a potential client. (A link that lists some of my favorite ice breakers is shared below.) You can delight in the reality that even if the person you [...]

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