Presenting a Business Professionally

Sweet Music: Client Testimonials

Are client testimonials music to your ears? Your clients telling others what working with you is like? Celebrating your happy clients by letting them blow your horn is good business strategy. But did you know that testimonials have a second use, that is, to mine them? Even if you have a page devoted to testimonials (or reviews) on your website, have you strategically placed them throughout, pairing them with your offerings? PAIRING OFFERINGS WITH TESTIMONIALS How often in the busyness of being an entrepreneur do you ask for a testimonial, give it a quick read, post it and move on? Over time your testimonials accumulate but they are not top of mind. After all, it was gratifying to read it and know you have a happy client, but now months have gone by and new projects and clients are the priority. Take a pause and read them again. Carefully. [...]

By |2020-09-05T13:22:50-06:00September 2nd, 2020|Presenting a Business Professionally|

How to Avoid Being a Dead End Website

If you launched your new business website  by “DIY-ing” it to save money, you likely focused on: telling your story selling your products promoting your services If you stopped here, you created a dead end website—a closed loop—rather than a website that drives traffic back to itself. Does the thought of having links on your site that lead visitors away leave you feeling aghast, asking, “Why on earth would I do that?” If you answered, “yes,” you are not alone, but there are good reasons to use links. LINKS... promote your business build your credibility improve your ranking in search results add value for your visitors EXTERNAL LINKS lead visitors away from your site, therefore, remember to set them up to open in a new browser window so your website is ALWAYS visible. Link to: Your social media channels. Use posts to drive visitors back to your website. Complementary [...]

Blog Your Way to Brand Recognition and Business Growth

How do you plan to build your brand and grow your business? The answer is at your fingertips! If your plan includes positioning yourself as an expert in your field—use your blog. If it includes improving your search engine ranking—use your blog. If it includes increasing traffic to your website—use your blog. If it includes engaging your readers with free gifts or special member-only offers—you get the idea—use your blog! Your blog offers you a platform and opportunity to do all of the above because it is a your narrative, your “brand.” The wisdom you share positions you as an expert in your field while it improves your search engine ranking because you are adding content. Compelling content drives traffic to your website to learn more. And free gifts and special offers  provide that something extra to increase reader engagement. Following are 4 best practices to keep in mind [...]

Low-Effort and High-Impact SEO Tools for You

Did you know that good Page Titles, Title Tags and Meta Descriptions are SEO components that advertise your business online? And did you know that your website has them all—even if you don’t give them a single thought or put any effort into them? The passive approach—using generic page names and title tags, and letting the search engines write meta descriptions. The low-effort, high-impact approach that will improve click through rates to your website—creative page names, optimal title tags, and meta descriptions written with your customers and clients in mind. Page Names We’ll start at the beginning with page names. Instead of having an “About” page, consider “About _____” (fill in the blank with your name or your business name). Or “Meet the Experts.” Or “Our Team.” Rather than a “Services” page, try something more descriptive like “Direct Sales Tips,” or “Work With Me.” Consider using the Google Keyword [...]

By |2020-02-24T19:06:30-07:00February 8th, 2020|Presenting a Business Professionally, SEO|

Image Names, Alt Tags and Taking the SEO On-Ramp

Are you looking for an easy place to get started with SEO? Search no more, Image Names and Alt Tags are it. Both image names and alt tags are underused SEO tools.  They provide web accessibility to the visually impaired and they also improve search engine rankings for your website. This is because alt tags provide better image/context/descriptions to search engine crawlers and helps them to index the image properly. The good news is that the effort you put forth for the original intent: web accessibility for the visually impaired, is also good SEO practice helping search engines. To explore this area, I’ll use the image for the post. If I don’t change the name of the image file before I upload it (which is what most of us do, most of the time) and assign an alt tag, it will be “seen” as the number assigned it by [...]

By |2020-02-24T19:06:55-07:00February 5th, 2020|Presenting a Business Professionally, SEO|

Networking Tips: Does Your Visual Presentation Match What You Say?

You’re at a networking event and you’ve been asked about your business. You share what you do and who you do it for. Your words are impressive! You’ve created intrigue and a desire to know more, so you are asked for your business card. When you hand it to them, one of three things will happen. #1: It matches the eloquence of what you just said about your business. The feeling of connection grows and they move farther down the road to either becoming a client or a referral partner. This is the good beginning you are after. #2: The business card you hand them provides the necessary contact information, but it could belong to anyone and any business. It’s functional, but nothing more. It doesn’t do anything to move things forward. #3: The business card you hand them erodes the feeling of connection to you and your business. [...]

Networking Tips for 2020

Welcome to 2020! Now that the new year has officially started, it’s time to execute the plans you’ve made to promote your business. Networking is key for new businesses. I’ve written other blogs on networking (links are below) and as I’ve learned more, I’ve found 3 top tips that have worked for me. #1: Focus on Building Relationships Some people love networking, some people would prefer to have a root canal. For these people, networking is much easier and more enjoyable when you focus on building relationships. Why? Because it takes the pressure off. You can approach anyone with a smile. You can rely on an ice breaker statement because you are focusing on the person, not on honing in on a potential client. (A link that lists some of my favorite ice breakers is shared below.) You can delight in the reality that even if the person you [...]

Refine Your Mission and Messaging

My last blog introduced how to use a survey to refine your mission and messaging. We’ll now take a closer look at how that works. The survey I conducted early in my business included 4 questions centered around how the participants handled their business presentation (logo, business card and website) when they first started. Business owners in this specific and early stage of business are the businesses I seek to serve. Following are the 4 questions I asked each participant. (Click here to download “Reap the Reward of Research/How to use a simple & short survey to refine the mission and messaging of your business” which outlines the complete survey process.) Did you hire someone or do it yourself? What was the biggest challenge or stressor (logo, business card or website)? What was your biggest fear about using the approach you used? If you could solve that problem and [...]

A Short & Simple Survey

A SHORT & SIMPLE SURVEY TO REFINE YOUR MISSION AND MESSAGING In order to present your business professionally to your ideal clients, you have to know them well. Without knowledge of their pain points, your marketing and promotional efforts will miss the mark. How well do you know your ideal clients? Can you state their pain points? Can you reassure them that your unique product or service, combined with your background and experience, can solve them? If you answered no (or you’re not sure) it is time for you to embrace research. Research is not difficult to do but it may push you outside your comfort zone. Follow the simple process outlined below, starting with people you know. This will help you push through your reluctance to Reap the Rewards of Research. Start with people you know. Send an email requesting an interview. Call them at the appointed time [...]

By |2020-02-24T19:08:26-07:00October 15th, 2019|Presenting a Business Professionally, Starting a Business|
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