SEO

Low-Effort and High-Impact SEO Tools for You

Did you know that good Page Titles, Title Tags and Meta Descriptions are SEO components that advertise your business online? And did you know that your website has them all—even if you don’t give them a single thought or put any effort into them? The passive approach—using generic page names and title tags, and letting the search engines write meta descriptions. The low-effort, high-impact approach that will improve click through rates to your website—creative page names, optimal title tags, and meta descriptions written with your customers and clients in mind. Page Names We’ll start at the beginning with page names. Instead of having an “About” page, consider “About _____” (fill in the blank with your name or your business name). Or “Meet the Experts.” Or “Our Team.” Rather than a “Services” page, try something more descriptive like “Direct Sales Tips,” or “Work With Me.” Consider using the Google Keyword [...]

By |2020-02-24T19:06:30-07:00February 8th, 2020|Presenting a Business Professionally, SEO|

Image Names, Alt Tags and Taking the SEO On-Ramp

Are you looking for an easy place to get started with SEO? Search no more, Image Names and Alt Tags are it. Both image names and alt tags are underused SEO tools.  They provide web accessibility to the visually impaired and they also improve search engine rankings for your website. This is because alt tags provide better image/context/descriptions to search engine crawlers and helps them to index the image properly. The good news is that the effort you put forth for the original intent: web accessibility for the visually impaired, is also good SEO practice helping search engines. To explore this area, I’ll use the image for the post. If I don’t change the name of the image file before I upload it (which is what most of us do, most of the time) and assign an alt tag, it will be “seen” as the number assigned it by [...]

By |2020-02-24T19:06:55-07:00February 5th, 2020|Presenting a Business Professionally, SEO|