How to Avoid Being a Dead End Website

If you launched your new business website  by “DIY-ing” it to save money, you likely focused on: telling your story selling your products promoting your services If you stopped here, you created a dead end website—a closed loop—rather than a website that drives traffic back to itself. Does the thought of having links on your site that lead visitors away leave you feeling aghast, asking, “Why on earth would I do that?” If you answered, “yes,” you are not alone, but there are good reasons to use links. LINKS... promote your business build your credibility improve your ranking in search results add value for your visitors EXTERNAL LINKS lead visitors away from your site, therefore, remember to set them up to open in a new browser window so your website is ALWAYS visible. Link to: Your social media channels. Use posts to drive visitors back to your website. Complementary [...]

Location, Location, Location

Effective Website Design for Small Businesses. For small businesses without store fronts, our websites become our “location,” the place people go to meet us in person. Just like a brick and mortar building, visitors can come in, browse and leave without ever saying a word. How many times have you done that in your life? Walked in, looked around and left? What is it about some businesses that make you want to search out a person to say hello to? Or ask a question instead of leaving quietly and quickly? Did it hinge on finding something that interested you? If we want our ideal clients to stay on our websites, they have to be designed with them in mind! Poor location is a top reason that businesses fail—even businesses that don't have a brick and mortar location! A well designed website essential. Components of a Well Designed Website Would [...]

By |2019-08-07T07:38:19-06:00August 6th, 2019|Starting a Business, Website Design Tips|

Web Design Color Trends and Branding

Using Website Color Palettes to Convey Your Business Brand Black and White, or Bright and Vibrant Color? How can we utilize web design color trends to convey our business brand to prospects who visit our websites? Since we see in color, it’s no surprise that we often rely on color to do the heavy lifting, so to speak. However, do you think of black and white as color? If you don't, you are not alone. It is either/or. Something is either color or it is black and white, and that is often thought to be the absence of color. Yet, when we think of the beautiful black and white photographs of Ansel Adams (, would anyone suggest they would have been better if they had been taken in color? I know I wouldn't! This demonstrates that we can experience a strong brand that is expressed in black and white. [...]

By |2019-07-15T15:53:20-06:00July 23rd, 2019|Website Design Tips|

Website Topography

With Just 15-30 Seconds to Grab the Attention of Your Website Visitors—A or B? Have Fun with Fonts It can be tempting to rely on photos to provide all the visual pop on our websites. Type as a design element can be an after thought. After all, once people are on our sites, they read everything, right? It’s our words that draw them in. Actually, no, they don’t read everything. In reality, visitors spend just seconds—only 15 to 30—before they decide to stay or go. Website A used a number of common formats for type: bold, italic, and bullets, as well as a touch of color in the navigation menu, a photo and a map. A while back, this was typical, this basic separation of content. However, there is quite a bit for the visitor to read to gain an understanding of the benefits this business offers. How much [...]

By |2019-07-06T16:53:33-06:00July 6th, 2019|Website Design Tips|
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