Image Names, Alt Tags and Taking the SEO On-Ramp

Are you looking for an easy place to get started with SEO? Search no more, Image Names and Alt Tags are it. Both image names and alt tags are underused SEO tools.  They provide web accessibility to the visually impaired and they also improve search engine rankings for your website. This is because alt tags provide better image/context/descriptions to search engine crawlers and helps them to index the image properly. The good news is that the effort you put forth for the original intent: web accessibility for the visually impaired, is also good SEO practice helping search engines. To explore this area, I’ll use the image for the post. If I don’t change the name of the image file before I upload it (which is what most of us do, most of the time) and assign an alt tag, it will be “seen” as the number assigned it by [...]